One of the last things that may come to mind when starting a business is what font you will use for your logo and branding. The font you choose to represent your business is important to how your business is perceived by your audience. With hundreds of thousands of fonts to choose from, you can start to narrow it down by choosing a font classification.
Font classification is a system used to divide typefaces into categories.
These are a few examples of font classification categories:
Within these categories are many subcategories. Choosing a font classification will help you start narrowing down your options. Let's look at a few examples!
The logos below all use different fonts from the Sans Serif classification.
If you're wanting a sleek and modern looking logo, consider using a Sans Serif font.
The logos below all use fonts from the Serif classification.
Serif fonts are perfect for a sophisticated look.
The logos below all use fonts from the Script classification.
Script fonts can give your logo a timeless look.
The logos below all use fonts from the Decorative classification.
Decorative fonts can give a unique and playful look and many times are "customized" for a specific brand. Typically, a decorative font will only be used for a logo or headline and shouldn't be used for body text.
These are just a few examples of the endless font options for your logo! A graphic designer can help you make the right decision.
Connect with me through my contact form for a free design consultation. I am looking forward to working with you to help you choose the perfect font to represent your business!
Torre